Carrie Callahan has been in marketing for nearly 20 years. While at Fisher-Price, she worked in international marketing, mainly focusing on the iconic brand Little People. Her responsibilities included product development, branding, marketing, and sales support. In 2015 she transitioned from global consumer goods marketing to a local service marketing role for an accounting firm. Her marketing approach was designed to elevate the local expertise and help brand the individuals in their focus areas. By switching to a solution-based marketing approach, heavily focused on goals, objectives, and strategies.
During this time, Carrie also started her own photography business (est 2011); with a rich background in marketing and years of photography, the two pair naturally to help elevate visual brand stories, content creation, and branding headshot sessions.
Carrie is a past board member and current member of Buffalo Niagara Sales and Marketing Executives; she sat on the Clarence Girls Softball Board as the Director of Marketing and was also a current board member of the Clarence Community Center research board.