Brand Management

What We Do

There is much more that goes into branding than a logo and manual. Your brand should tell a story through every consumer touchpoint. We help you develop and tell your brand story to your target customer through all the relevant platforms you need. Some of our services that help build and manage your brand are listed below:

Content Creation

Develop a brand message and product story to create meaningful, impactful content for current and prospective customers. We help create consistent content across your platforms.

Project Management

Share your marketing projects, and let us manage the rest. Some projects can slip through the cracks if you are juggling too many. We help create action and keep the momentum.

Email Marketing

Consistent communication with prospective and current customers will drive brand awareness and website traffic. We utilize your email database to increase sales and leads.

Vendor Relations

Production of your branding material can feel overwhelming. Where did you get business cards? Where is the sales brochure? We use our preferred vendors or help manage yours to ensure efficiencies.

Website Development

A key to conversion is to provide a consistent brand look and messaging throughout your website. We help build and maintain a website built for your brand.

Advertising

Sharing your brand message leads to creating new customers. We can produce commercials, negotiate media buys, develop digital advertising, and implement to elevate your brand.

How is your Brand Management?

Do you have Brand Guidelines

Brand guidelines keep your brand consistent in all your communications. If you don't have proper brand guidelines in place, you lack consistency and can damage your brand reputation and value over time. Brand guidelines can include history, value, Mission, logo, color palette, tone, typography, etc.

Do you utilize consistent logos, colors, fonts, and tones?

See the question above! Having a consistent look and feel to your brand helps establish yourself as a professional and meaningful brand. You want your consumer to understand what they are getting. A mismatch of fonts, logos, and colors can confuse your consumer.

If someone came to your social channels, would they understand what you do and why you're different?

Social Media has an incredible way of reaching your current clients, and potential. If they came across any of your pages and skimmed quickly, would they understand what you do? You typically only have a few seconds to grab someones attention, would you want to surf your companies social media?

Do you know what your unique value proposition is?

A Unique Value Proposition (UVP) is a "matter of fact" statement about what your benefits are to your customer. To put it simply, why you. There are many people in your industry; what is your UVP that separates you from the rest.

Do you utilize email marketing?

E-mail is not dead! The largest strength to e-mail is you own it! Social media changes so quickly. What's hot today may not be hot tomorrow. You can spend a lot of time and money building a presence on one platform, and it could be taken down tomorrow. E-mail lets you speak directly to your target. Plus, if done correctly, you can create lead magnets that bring potential buyers right to you, prime for communication.

Do you know who your ideal customer is?

The "ideal" is the keyword here. Who is your IDEAL customer? Many companies will say, anyone. When you market to everyone, you attract no one. Taking the time to establish a few avatars will help you be able to market more clearly to a niche target. The more you can target, the more likely your message will resonate with your prospect.

How do customers find you?

Have you surveyed your current market to see how they found you? Are people finding you through social, referrals, websites, search engines? Knowing how you attract your customer is a great way to build marketing programs to grow your business.

Brand Management