What We Do
Your message is more important than anything else you do in your marketing and advertising initiatives. From simple brochures to writing your website, our job at Casilio Communications is to make sure your message properly identifies, expresses, and grows your brand. Each creative piece needs to be adjusted appropriately to the medium and the target audience. In addition to copywriting and slogan work, Casilio Communications’ creative services include:
How is your Brand Creative?
When you are consistently distributing press releases, you are building credibility, not only with media and journalists but also with existing and potential customers. Is someone at your company skilled in crafting a press release that will get the media to run your story?
Building off of the first question, how are you communicating what your company is doing? Are you announcing new hires, promotions, product and service launches? There are many platforms you can use to get attention.
A picture says a thousand words; what does your brand photography and graphics say about you? If you scroll through your website or social media, do you look like the same company? If you desire to build a brand, you want a consumer to look at a post or piece of communication and know immediately the company that's delivering it. Consistency is key.
Don't leave your prospect wondering what to do next. Tell them! When you write posts that talk about a product or service, are you telling them you provide that and how to take action? On your website, do you lead them to the next step and how to reach out? Content is good; content with a direct call to action is even better.
Sometimes it's the littlest thing. Do you have a consistent process and graphic for business cards? Does it fit within your brand look? Do they all match?
If someone wanted information to be sent to them about your product or service, do you have sales collateral that communicates quickly? Chances are you have a website, but consumers may get lost. Do you have dedicated sales/marketing material that answers their questions quickly and communicates your Unique Value Proposition?
Do you know where your customers are and how to reach them? Don't get in the habit of joining social platforms that won't reach your audience. If you are marketing to an older demographic, don't start a TikTok page. If you are trying to reach High School students, Facebook may not be your best option. Understand where your consumer's attention is, and start there.