What We Do
Too many times, a business will put off an important marketing project for too long because… Well, who has the time?
Not every marketing project requires a retainer fee and a plan to reinvent your business. If your existing brand is already strong in the community, Casilio Communications will build on it to grow your brand and grow your business. We take pride in getting the right people to do the right task when creating and executing strategic marketing and advertising initiatives.
We begin by listening. Every business is different, and our vast network of professionals allows us to build a team together that best reflects the personality of your company and the nature of the project. We ensure a quality result in a timely matter. Here are some examples of projects we manage:
How is your Project Management?
A website is almost part of the cost to entry for businesses. When people are looking into you, they will go to a search engine and search for your website. If they can't find one, they'll find someone else.
Building on the question above, most companies start with a website. But the big question now is...when was the last time it was updated? Does it look aesthetically pleasing? Is your content updated? Do you have 3-year-old events listed and employees that no longer work there? Websites are easy to dismiss and can take a lot of time and specific knowledge to update. We can help with as big or small of a project you need.
Having brand guidelines is key to creating a consistent message. You want to be able to have anyone speaking or writing on behalf of your brand know what you stand for. This way, as consumers hear about your brand, it comes across with the same message. If you don't know what your brand message is, how can you communicate it to your end user?
A Unique Value Proposition (UVP) is a "matter of fact" statement about what your benefits are to your customer. To put it simply, why you. There are many people in your industry; what is your UVP that separates you from the rest.
The "ideal" is the keyword here. Who is your IDEAL customer? Many companies will say, anyone. When you market to everyone, you attract no one. Taking the time to establish a few avatars will help you be able to market more clearly to a niche target. The more you can target, the more likely your message will resonate with your prospect.
Not every company is able to take on launching a new campaign by itself. Sometimes it comes down to the skillset of the staff, other times it has to do with the time it takes to be done successfully. We are able to help not only create a campaign, but we can also execute it. One perk of working with a firm allows you to get economy of scale when it comes to media buying.
The first question is 'do you have a marketing budget'? Then, do you know how to utilize it? We can help you find out who your customers are, where their attention is, and how to bring them in. From sales collateral, social media advertising, PPC, radio, and tv, we can customize a program that works for you.