What We Do
There is a lot more that goes into branding than a logo and manual. Your brand should tell a story through every consumer touchpoint. We help you develop and tell your brand story to your target customer through all the relevant platforms you need. Some of our services that help build and manage your brand are listed below:
How is your Brand Management?
Brand guidelines keep your brand consistent in all your communications. If you don't have proper brand guidelines in place, you lack consistency and can damage your brand reputation and value over time. Brand guidelines can include history, value, Mission, logo, color palette, tone, typography, etc.
See the question above! Having a consistent look and feel to your brand helps establish yourself as a professional and meaningful brand. You want your consumer to understand what they are getting. A mismatch of fonts, logos, and colors can confuse your consumer.
Social Media has an incredible way of reaching your current clients, and potential. If they came across any of your pages and skimmed quickly, would they understand what you do? You typically only have a few seconds to grab someones attention, would you want to surf your companies social media?
A Unique Value Proposition (UVP) is a "matter of fact" statement about what your benefits are to your customer. To put it simply, why you. There are many people in your industry; what is your UVP that separates you from the rest.
E-mail is not dead! The largest strength to e-mail is you own it! Social media changes so quickly. What's hot today may not be hot tomorrow. You can spend a lot of time and money building a presence on one platform, and it could be taken down tomorrow. E-mail lets you speak directly to your target. Plus, if done correctly, you can create lead magnets that bring potential buyers right to you, prime for communication.
The "ideal" is the keyword here. Who is your IDEAL customer? Many companies will say, anyone. When you market to everyone, you attract no one. Taking the time to establish a few avatars will help you be able to market more clearly to a niche target. The more you can target, the more likely your message will resonate with your prospect.
Have you surveyed your current market to see how they found you? Are people finding you through social, referrals, websites, search engines? Knowing how you attract your customer is a great way to build marketing programs to grow your business.