Creative Services

What We Do

Your message is more important than anything else you do in your marketing and advertising initiatives. From simple brochures to writing your website, our job at Casilio Communications is to make sure your message properly identifies, expresses, and grows your brand. Each creative piece needs to be adjusted appropriately to the medium and the target audience. In addition to copywriting and slogan work, Casilio Communications’ creative services include:

Press Release

Communicating your message to the press helps deliver effective news stories. We have a long-standing relationship with many outlets and help elevate your brand by writing and distributing press releases.

Photography & Video

Branding is visual, and what better way to tell a story visually than through photos and video. We have a photo studio in our office that can deliver high-quality branding images.

Graphic Design

Communication goes beyond words; how you are able to communicate graphically is important. We help layout your marketing materials in a visual way that leads to more sales.

Print Collateral

Digital is on everyone's mind, but contrary to some beliefs, print is not dead. We help execute print in all forms: sales materials, marketing brochures, business cards, newsletters, print ads, billboards, flyers, and more.

Content Design & Strategy

Attention is powerful, and social media has a lot of attention. Creating a strategy to reach and engage your customers and creating on-brand designs can elevate your bottom line.

Advertising

Sharing your brand message leads to creating new customers. We can get commercials produced, negotiate media buys, digital advertising creation, and implementation to elevate your brand.

How is your Brand Creative?

Do you have an experienced copywriter creating press releases?

When you are consistently distributing press releases, you are building credibility, not only with media and journalists but also with existing and potential customers. Is someone at your company skilled in crafting a press release that will get the media to run your story?

Are you announcing new hires and new product launches?

Building off of the first question, how are you communicating what your company is doing? Are you announcing new hires, promotions, product and service launches? There are many platforms you can use to get attention.

Are your graphics consistent?

A picture says a thousand words; what does your brand photography and graphics say about you? If you scroll through your website or social media, do you look like the same company? If you desire to build a brand, you want a consumer to look at a post or piece of communication and know immediately the company that's delivering it. Consistency is key.

Do you incorporate a call to action in your content?

Don't leave your prospect wondering what to do next. Tell them! When you write posts that talk about a product or service, are you telling them you provide that and how to take action? On your website, do you lead them to the next step and how to reach out? Content is good; content with a direct call to action is even better.

Do you have a process for creating and ordering business cards?

Sometimes it's the littlest thing. Do you have a consistent process and graphic for business cards? Does it fit within your brand look? Do they all match?

Do you have brochures that market your business?

If someone wanted information to be sent to them about your product or service, do you have sales collateral that communicates quickly? Chances are you have a website, but consumers may get lost. Do you have dedicated sales/marketing material that answers their questions quickly and communicates your Unique Value Proposition?

Are you advertising where your customers are?

Do you know where your customers are and how to reach them? Don't get in the habit of joining social platforms that won't reach your audience. If you are marketing to an older demographic, don't start a TikTok page. If you are trying to reach High School students, Facebook may not be your best option. Understand where your consumer's attention is, and start there.

Creative Services