Project Management

What We Do

Too many times, a business will put off an important marketing project for too long because… Well, who has the time?

Not every marketing project requires a retainer fee and a plan to reinvent your business. If your existing brand is already strong in the community, Casilio Communications will build on it to grow your brand and grow your business. We take pride in getting the right people to do the right task when creating and executing strategic marketing and advertising initiatives.

We begin by listening. Every business is different, and our vast network of professionals allows us to build a team together that best reflects the personality of your company and the nature of the project. We ensure a quality result in a timely matter. Here are some examples of projects we manage:

Campaign Management

Communicating your new product, service, or messaging can be an effective way to grow your business. We help create effective campaigns and manage the entire process, from messaging and taglines to production and placement in broadcast and digital media.

Website

Storytelling will help sell your product, and a website is your book. From website creation, a re-brand, or just maintenance, we can provide you with a solution that fits your budget and needs.

Market Research

Understanding where your market is, and the psychology behind their buying patterns is a must to grow your brand. We help you work through a consumer analysis to find your unique value proposition and how to reach and communicate to your ideal consumer.

Collateral

Reaching your consumer maybe your first goal; communicating effectively should fall very close behind. We help write and design everything from print collateral to sales material in your branding to highlight why your product or service is what they need.

How is your Project Management?

Do you have a website?

A website is almost part of the cost to entry for businesses. When people are looking into you, they will go to a search engine and search for your website. If they can't find one, they'll find someone else.

Do you remember when your last website was updated?

Building on the question above, most companies start with a website. But the big question now is...when was the last time it was updated? Does it look aesthetically pleasing? Is your content updated? Do you have 3-year-old events listed and employees that no longer work there? Websites are easy to dismiss and can take a lot of time and specific knowledge to update. We can help with as big or small of a project you need.

Do you have consistent brand messaging in all of your collateral?

Having brand guidelines is key to creating a consistent message. You want to be able to have anyone speaking or writing on behalf of your brand know what you stand for. This way, as consumers hear about your brand, it comes across with the same message. If you don't know what your brand message is, how can you communicate it to your end user?

Do you have a unique value proposition?

A Unique Value Proposition (UVP) is a "matter of fact" statement about what your benefits are to your customer. To put it simply, why you. There are many people in your industry; what is your UVP that separates you from the rest.

Do you know who your ideal customer is?

The "ideal" is the keyword here. Who is your IDEAL customer? Many companies will say, anyone. When you market to everyone, you attract no one. Taking the time to establish a few avatars will help you be able to market more clearly to a niche target. The more you can target, the more likely your message will resonate with your prospect.

Have you wanted to launch a campaign but didn’t know where to start?

Not every company is able to take on launching a new campaign by itself. Sometimes it comes down to the skillset of the staff, other times it has to do with the time it takes to be done successfully. We are able to help not only create a campaign, but we can also execute it. One perk of working with a firm allows you to get economy of scale when it comes to media buying.

Do you know how to reach the most people with your current budget?

The first question is 'do you have a marketing budget'? Then, do you know how to utilize it? We can help you find out who your customers are, where their attention is, and how to bring them in. From sales collateral, social media advertising, PPC, radio, and tv, we can customize a program that works for you.

Project Management